Due to phenomenal success which saw them rapidly expand in a relatively short time, MTC needed to prioritise their people strategy.
They enlisted Brave & Heart to support in developing a world class Employee Value Proposition (EVP).
After extensive qualitative and quantitative work, we applied the findings to our 6 stage EVP framework, which was then unanimously accepted by the executive team
To ensure success we created strong visual branding, communications rollouts and staff training.
We implemented these changes with a highly effective cascade that created a buzz throughout the building with the new visuals and EVP strategy creating overwhelmingly positive adoption across all levels.
Do you need to evolve your people strategy? Find out how we can do this for you by mailing us.
“We needed to quickly understand what our
employee brand should be and how we could
develop that in order to support the longer term
vision and mission of MTC and our people.”
- MTC HR Director - Victoria Sanderson