Digital Strategy Development
A full digital strategy was needed across all platforms for this aircraft and aeronautics company.
We gave them a comprehensive and innovative web and social plan across all channels, plus training workshops.
Marshall Aerospace is a global company with a rich aviation heritage. Today's Marshall is thoroughly future-facing and focused on finding and developing the next generation of talent.
The company knew it needed to level up its digital communication strategy to remain at the cutting edge of aerospace technology and attract the best talent.
Perfect for the challenge, Brave & Heart stepped in to provide them with the basis for a full, innovative digital communications strategy across all of their online platforms.
We carried out an extensive audit of their current online situation to identify their current employer brand and extract the information needed to build their new social strategy, catering to the required audience.
Then, we identified a clear roadmap of the next steps so that they could integrate our detailed advice into their future plans.
Identifying “Be Brave” actions throughout, we also developed quick-win opportunities to create immediate positive effects.
We left them with a comprehensive web and social plan that they could implement to meet the recruitment potential of the new generation of Marshall Aerospace employees.
And, as always, we didn't leave them there—we conducted a day of digital strategy implementation training to ensure their success.
Head of Internal Communications - Jo Twiselton
“We knew that we could rely on Brave & Heart to provide us with the foundations of an effective communications and recruitment strategy when we needed it - right now.”
To find out more on how we did this, view the case study here.
Do you need to upgrade your digital strategy to match your business potential?
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Be brave.
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