5 insights, 5 minutes, zero waffle.
The best newsletter you will ever read. Probably.
Prefer to Listen?
Find us on Apple Podcasts.
Social Media Misfires
This week we’re doing a deep dive on the best, and by definition also worst, social media misfires and fails from LinkedIn influencers, brands, hiring companies, and HBO’s intern.
From the person you never thought would be getting a mention in an “inspirational” post to Amazon Ring really not reading the room on TikTok, and what happens when you don’t proofread your job postings (and you’re a terrible person).
Plus, when to consider being quiet.
Let’s get into it.
Brain Chips & Chat Bots
This week we’re bringing you the tales of the future…today, whether it’s a good thing or not.
From Elon Musk’s Neuralink finally actually getting somewhere, slower than the Swiss mind you, to esports really hitting the big time, and why soft skills may be more important than qualifications in the workplace in a post pandemic world.
Plus, the chat bots invading our most personal spaces.
Let’s get into it.
Inspector Gadget
This week we’ll be looking at all things new in the world of tech. Inventions are hitting the news at lighting speed, with AI in the driver’s seat whether we like it or not.
From Sam Altman’s potentially two-faced plea to the senate for AI regulations, to Alexa’s need to catch up with the new kid in town before she gets pushed off her pedestal – she’s already toppling – to Apple’s new accessibility features, free TV sets and the latest in VR/AR headsets.
Let’s get into it.
Weird & Wonderful TikTok
This week we’ll be diving into the weird and wonderful world of TikTok.
Unlike Instagram, Facebook or Twitter, which have remained by and large pretty mainstream, TikTok has something for literally anyone and everyone, thanks to their famously powerful algorithm.
From selling houses and crime shaming, to packing videos and recipe reactions, are there no limits to what we will watch 18 seconds of? Also, what can the official Paralympic account get away with?
Let’s get into it.
AI, James Bond & Sleep
This week the “shocking” revelations of one of the pioneers of AI raise questions, such as, is it really that shocking?
We also look at how to deal with the rising uses of AI in the creative field, from how to stay in a job to the ongoing Hollywood writers’s strike.
And when it comes to hustle culture, who is leaning in and who is leaning out?
Let’s get into it.
Blue Ticks & Being Real
This week we are of course going to dissect Elon Musk’s ever chaotic management of Twitter, why is he so obsessed with changing the blue tick?
We’ll also be asking, is Be Real really so last year, what’s worse, AI or media journalism, and can you choose your colleagues?
Let’s get into it.
Leadership - The Good, The Bad & The Ugly
Our bonus item last week put the spotlight on the confessions of Shark Tank’s Barbara Corcoran on Diary Of A CEO, which did NOT go down well.
It got us thinking, can you be a huge success and a terrible boss? Are certain big names known for their particular ways of working (think Bill Gates, Steve Jobs, Sheryl Sandberg and of course the infamous Musky Musk) doing something right, or everything wrong?
Let’s get into it.
Intense Interviews & Horrible Bosses
This week we’re digging a bit deeper into Elon Musk’s snap interview with the BBC, does he understand what misinformation is, and is his dog actually the brains behind new Twitter?
We’re also taking a peek at women in coding and seeing how benefits packages can be personalised to keep talent happier for longer.
Let’s get into it.
Marketing Misfires & Ad Armageddon
This week we’ve been inspired by a dubious Heinz ad (more on that in the bonus) to bring you a rundown of the top five worst marketing campaigns that backfired big time.
From a terrifying stalker car to a not very well thought out deal on air miles via graveyard billboards.
Let’s get into it.
TikTok vs. The World
This week we’re doing a deep dive on TikTok and the possibility of a ban in the US and across the rest of the western world.
Why? How? What will the effect be on creators? How did the app get so popular in the first place, and most importantly, why are TikTok users now referring to CEO Shou ZI Chew as “zaddy”?
Let’s get into it.
TikTok Teleshopping & LinkedIn Spies
This week we’ll be looking at the “revelation” of the future dangers of AI, the TikTok Teleshopping phenomenon and why a digital detox is now pretty much impossible.
Also, we learn that the espionage game is changing along with new technology and new ways of working, plus Coca-Cola hit it out of the park again with a new AI marketing campaign.
Let’s get into it.
Muskland & TikTok Ageism
This week we discuss the global supervillain in the making Elon Musk’s worrying foray into town building, how TikTok has warped the way we see ageing, and the damning evidence that your phone actually IS making you depressed.
Plus why a humble money transfer app is ruining lives, and the newest dating site that you don’t want to sign up to. .
Let’s get into it.
Therapist Influencers & Mouse-Movers
This week we follow the continuing saga of Elon Musk and his destruction of Twitter and the team morale of everyone who works there, the unfair reality of discrimination against LGBTQ+ people in the traditional workplace, and how to make your website more sustainable.
Also, could you accept your therapist being an influencer? Plus the answer to snooping bosses.
Let’s get into it.
Work Life Balance & The Scary Printer
This week we’re taking a deep dive on what work life balance actually means in 2023, and looking at a new index that can help employees choose companies that ACTUALLY put it into practise.
Plus, Tik Tok takes one small step for teenage kind, an OG web user laments the lack of free spaces on the internet nowadays, and we ask - do Gen Z know how to use a printer? Spoiler alert - no.
Let’s get into it.
Italian Starbucks & Workplace Fun
This week Starbucks have gone a bit mental with their new range of coffee launched in Italy with a secret ingredient, Elon Musk is still spiralling out of control, and Meta are low key trying to scam us with their new subscription package.
We also ask the question do you need to be fun at work? And discover that Gen Z are not feeling very zen in the workplace, unsurprisingly to be honest.
Let’s get into it.
Netflix vs. The People
This week we’re taking a look at Netflix and their latest marketing disaster, made even more unusual by the fact that they very rarely get it wrong.
We’re also answering the following questions - Should you be selling your data? Can you have a gap in your CV? And what is the AI industry hiding? Plus the new influencing trend that you can actually follow without spending any money, that’s new…
Let’s get into it.
The Tech Villain & TikTok Call Outs
This week we’re doing a bit of a deep dive on the current state of the tech world, are they the new villains? The movies seem to think so. From the general megalomaniac behaviour of certain tech CEOs making them pretty easy to parody, to their currently terrible record of being terrible bosses right now, the signs are also pointing to yes.
We also see some of last week’s tips on how to fight sexism in the workplace unfortunately having to be put into action, and an update on the good, the bad and the ugly of the YouTube rich and famous.
Let’s get into it.
Double Standards, Call-Outs & The Pink Time Tax
In the wake of the resignation of Jacinda Ardern, now seems like a good time to look at the age-old question about the working woman – can she have it all? – and deconstruct the reason why this question is NOT the question we need to be asking right now.
What about how the “pink tax” rears its head in the workplace, how to get more women in leadership positions, and what to actually do when you witness sexism in the workplace?
Let’s get into it.
The AI Is Our Future
There’s so much going on this week in tech, thanks largely to the explosion of AI discussion following the arrival of ChatGPT into our lives, that we had literally no choice but to do a tech deep dive this week.
From the speedy creation of an AI detection app to AI therapy experiments and the not so fantastic Metaverse workrooms, we’re giving you a whistle stop tour of what you need to know about tech this week
Let’s get into it.
Uncanny VALL-E & The Swipe
We’ve got a real medley for you this week.
From the week’s top royal marketing moment and how not to navigate staff vacations, to a deep dive on the newest uses of AI technology, and what does Tinder have to do with TikTok?
Let’s get into it.