Digital Strategy Refresh
We changed their focus from platforms to community and developed a streamlined process for asset development that tripled their return on investment immediately.
With customer engagement decreasing, Nissan UK wanted to examine its Social Media Strategy more closely. It was time to look to the future.
With a deep understanding of social and digital requirements, we were ideally placed to step in.
We started internally by developing new organisational ways of thinking, creating a new set of KPIs and VMOST, and developing job descriptions for all roles.
Using our "Be Brave" mindset, we highlighted a new approach and recommended a mindset change to focus on "community and influence".
We then made agency changes, which streamlined the workflow, optimised expertise and enhanced quality. These changes also created significant cost and time efficiencies by allowing the absorption of social activities into creative workflows at the agency.
The result was a resounding success, with at least 100K GBP of cost optimisation expected in the first year alone. Overall, Nissan UK's social approach was revolutionised from the inside out.
Content, Partnerships & Events Manager - Leonie Tapley
“After 7 years managing social media, we want to regain focus on what we are doing in social and why. How could we utilise online conversations to converse with our customers more effectively?”
To find out more about how we did this, view the case study here.
Would you like to upgrade your Internal Communications strategy to match your business potential and the new reality of work?
Find out how we can do this for you by mailing us.
Be brave.
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